200 new homes could be built on the site of Coventry's old Daimler Building.
There would also be business and leisure facilities in the project to redevelop Sandy Lane Industrial Estate, which would be renamed Daimler Wharf.
Warwickshire-based developers and property owners The Wigley Group are behind the master plan. It would include a mix of houses, apartments, employment spaces as well as cafes and outdoor leisure spaces and would also open up the canal-side for local residents.
The new Daimler Wharf plans will be showcased at MIPIM - the world’s biggest property development and investment show this month.
James Davies, Managing Director of the Wigley Group, said “This is a key site with great potential, sitting as it does alongside Coventry Canal. A great deal of regeneration has been undertaken in recent years with the creation of Electric Wharf next door and City Wharf on the opposite bank of the canal, and we see this as the next step in helping to transform the area.
“It is within easy walking distance of the Canal Basin and the city centre, and would complete an environment which has been massively improved in recent years.
“Plans are still at a very early stage but we want to maintain employment on the site but then create a mix of housing and also provide some leisure including café bars and open public spaces, both of which are lacking in the area.
“We have had some initial discussions with Coventry City Council, which were very positive.”